This story behind lead generation will haunt you forever!

An unique guide for lead generation

Read this story to immediately to know how to generate best typical sales leads with a less campaign costs and by the powerful contents Marketing.

Learning Lead Generation is not difficult at all! You just need a proper guide to be success. There are a lot of Business owner who still unable to make feel happy their Sales team. 

But what is the cause and fundamental needs to this gap between a Business owner and Sales team of a Company? If I write answer, following the questions, may be it will be more than a book but not an Article.

So I described here a well researched brutal idea about driving effective Leads. The following most common 5 pillar you should assure before your Journey for Lead Generation to the busy Market.

1. Fix a Meeting with Your Sales Team & Analytics Expert

2. Gather Knowledge about Buyer’s Journey

3. Optimize Conversion Route

4. Optimize Calls to Action/CTA

Fix a Meeting with Your Sales Team & Analytics Expert

As a business owner you may able to provide much and more Leads to your sales team. But still there is a certain shortage and gap you cannot fill your target sales limit. 

Here questions is what is that gap and shortage? That certainly should be mentioned as “Qualified Leads”. There are many marketers or business owner just might be received bulk amount of Leads but need to understand that a lead is not everything for a sales team to achieve the final Goal. Because a contact form served by your landing page and visitors fill out that form it can be implied that visitor became your Contact or a part of your Brand’s Audience. 

In this situation it is very difficult to guess the visitor’s movement either they will drive to potential or not. Because those visitor just landed to your Lead Form by an optimized flight of your Landing Page. After landing, they can have difference behavior.

As your sales teams involved with notified leads and your Analytics expert engaged with Leveraging Leads Form, so they know pretty more how to make a Qualify Leads, what contents you need for your website and else. So you need to hold a meeting with them if you have not already.

Here I can suggest a chart: Filled Form by a visitor called “A Contact”, a contact is a “Lead”, and A Lead should be a “Qualified Lead”. Now the question is how to make qualified leads? See the Pillar no 2 as stated bellow: 

Gather Knowledge about Buyer’s/ Customer’s Journey

You may be familiar with the words Customer’s Journey/Buyer’s Journey. The word looks like very simple and available around online. But making realization of its external meanings is very difficult. Customer’s journey is like a sky because it has been overlapped to the online marketing/ campaign success for any kinds of Business, any size of Business. Personally I think, understanding customer’s journey & applying it, is the Precondition behind the success of a Business”.

In my first pillar I discussed about visitor’s landing & qualified Leads. To generate a qualified Leads a marketer should have enough knowledge on Customer’s Journey. (Visitor’s & Customer’s are the same notable words here). 

If I give an example regarding a flight United Kingdom to United States of America, we will have to find one common usual thing. I know you are thinking about what is that? It is very easy to find and guess. After landing every passenger look for a “Taxi” or Car”. So I will talk about (1) Mr. Bean (2) Jerry (3) Charlie Chaplin who just arrived/landed in JFK (United States of America).

Passenger- 1: Mr. Bean still not sure how to get out from Airport. (Looking to be engaged)

Passenger-2: Jerry already contacted with a couple of transportation service but way to which one he will choose. (Engaged with you as well as your competitors)

Passenger-3: Charlie choose a service but trying to know more about the service like which route driver will use, how about the comfort label of seat, what about the driver’s driving experience label, how is the secure label of car’s break points, what about the time to reach to destination etc. (Engaged with you but decision less)

So from above example, we found 3 stage of summary and they are as follows:

• Awareness
• Consideration
• Decision

Now let’s go back to our previous discussion. As a marketer or business owner, you should have enough knowledge about a customer’s journey stages stated above.

Now think about the 3 stages. Remember again of them as it is important part of optimizing your campaign costs for your leads. It’s time to cut the costs and driving effective leads. I will shortly focus about the 3 stages again.

Awareness

In this kind of stage, a customer is feeling products or his/her wants of it. This stage of customers is not interested to buy at this stage immediately.

Consideration

In this stage, a customer already defined what is his need or demand. But seems, she/he is looking for more information about the products or any other services. Generally customers of this stage, likes to compare different products and try to find which one they match perfect.

Decision

In this stage, customers can be defined that already engaged with you but looking for more information about your product and company.

Now, you should have different label of high quality content for your website for the each stage of Customer’s Journey. As stated above, you should not send a sales lead to Awareness Stage’s customers because they are not interested to purchase your products or service at this moment. If you do that, it will increase your campaign costs rather than effective sales.

Same as you should not send Awareness Stage’s Lead to the Consideration stage’s customers. It will also bring a same result like previous. And this is the brutal true in inbound marketing.

At the last you should not send Decision stage’s leads to the others two stages. Now questions are how we should define each stage’s leads. 

Remember: if you have a dept understanding about 3 stages customers + you have a high quality of Contents, organic Leads can be accumulated of 37x time than paid campaign leads

A specific audience who interested for a specific product may not live in online always, but for a specific product interested by a specific Audience may search in web for that product at any time. So if you launch campaign on terms Search result of Text Ads than it is more effective if you have your own contents in first position of Google rank because 73% visitors will click on your link rather than Text Ads

 Now let’s decide how to create content for each stage of customers.

 I have discussed here shortly, please look for my next articles on “How customer’s Journey secrets affect on Qualified Leads”.

Here I will start by an example product. That is “Baby Diapers”.

As per discussion above, you can make different kinds of content for different kinds of customer ‘stage. Let’s follow it:

For the awareness label stage, you can offer them your eBooks, blogs and other’s tips mentioning a baby. In this stage never offer them direct sales leads as they are not interested to purchase. So you must need to make them drive to your Audience by a powerful content and then send to them to your lead page finally made them as your contact. How to do it?

Why a Baby suffer from Mouth, Hand & Foot Disease for Diapers Leaking

Here, if we notice the Headlines, We can find 2 important keywords. “Baby & Diapers”, so be sure it will be ranked in top label of search engine if you have any contents under this Headline. But you do it in standard Articles format with a downloading option over the Leads completion by a visitor. Then start to make it boosting in several ways as you feel good. If you make any campaign just select your target Audience and start. And immediately, it will bring you a certain prospective result to the Awareness Stage’s Customers. As soon as you get leads start to follow up them continually finally drive to them to the Consideration Stage. [Need email and landing page interaction]  

For the Consideration label stage, the leads type and Articles type will be different. In this steps you can offer them as depth information as possible about your products and services so that they can be able to distinguish your products with your competitors. Also you can offer them your company’s comparison sheet to review. And make sure you prepared a high value of content for this stage to drive to you. You can start a content marketing like following:

How to select best leak prevented Diapers for Babies? As a mom you need to learn it immediately.

 So here by this article, any mom will be highly influenced to read your content details. Because she was looking for something and found here you offered. As soon as you get leads start to follow up them continually finally drive to them to the decision stage. [Need email and landing page interaction]  

For the Decision stage’s customers, you need to be more careful and active. Because they already engaged with your Brand. They are looking for more information about your products or service.  In this stage you can start with the following leads?

Why most of Mom like our (your brand) Babies diapers and think us different from others?

Over this information, any decision stage label customers will get a viral recommendation by others mom. So they will not have a single doubt to trigger in your payment button. Remember, to land them also in your web testimonial page. And set a Button of “Try for your Baby now” to drive them finally to your sales leads. 

[Note: Never send a direct sales leads to any of stage, in some cases like as for free offer, subscription, SEO Tools send a leads offer with valid Credit card verification but never do mini transaction verification like as confirm $1 and we will return it.]

[Note: Most of digital services organization offers 14 days, 30 days or 45 days free subscription to the users. In that cases, if your business is new in internet, I recommend do not offer them 45 days free subscription, just offer them 14 days free service. Then if 14 days free service over but user did not go through premium or paid plan within 3 days, notified users by email that his account was re-activated for another 14 days free subscription to better understand your service.]

[Note For SEO Tools Companies: 

See the image bellow:

Do not offer to a user the free subscription within limit tools of your services. Firstly, when user subscribed with credit card verification offer him your Top label premium services so that user can better engaged with your services and it’s important. But remember: when the free subscription time is over to land the user subscription plan automatically to your lowest costs plan service. If a user like your services best than they may be manually select your premium plan]

See the image bellow:

Optimize Conversion Route

CTA BUTTON

Here conversion route I means you may know about that. CTA/CALLS TO ACTION generally connected in your web property and linked with your landing page. What I stated above those activities certainly has a path. And that path is CTA.

Landing Page

Landing page is very important for any kinds of Business. Remember that: there are certainly 2 kinds of landing page seen in web. They are Click through & Leads Generation. So it depends on the types of promoting that what kinds of landing page required for a Business. But there are 83% landing page found for leads gen over the web. Because there are a few eCommerce site use click through landing page. 

It has researched and found that landing page is better than click through page. Because landing page has an opportunity to focus the details about any web property whereas a click through page is limited.

So make sure that you have displayed everything clearly what your visitors need for understanding your products and services better within the landing page. Also you must follow the following tips to increase your conversion into prospective.

End of the Articles

Keep connect with me for next content on:

How to optimize CTA with Landing Page?

How Landing Page is driving visitors to prospective to customers?