Every Business owner intends to have a landing page for
their Business. But the facts is here that over 72% creator still don’t know
what is a landing page, why it is need for a business and how does it work.
If
a creator doesn’t know about his creation, how a visitor will be engaged with
his lead page? That is the trendiest things to know better.
Generally, a landing/lead page is being built for the solo
purposes of different kinds of CTA, like as to collect more emails to grow a
audience and promoting products & services to that audience to drive them
to prospect to customers.
And to make it
potential, before starting to build a landing page, you need to know what type
of page drives a visitor to a positive consideration for putting their email ID
to your database? Also you should have an overall info graphic knowledge about
your competitor’s landing page to make it distinguish.
Now-a-days, it has become a crowded Bazaar of Landing/Leads
Page over the internet. Even, you might see some of page today. So it is
brutally truth, collecting Leads has become a most trendy and competitive
nature to the marketers.
So you need to stand out and presence your page over the
crowd to capture the Audience. To reach and survive with others, you need to
nurture your lead page same as a mom do for her newborn baby.
Following is the Top 5 Mistakes you need to avoid carefully
- Avoid Bundle of Contents
There are 33% lead page contains with unnecessary contents
into their page. I cannot say it is forbidden to put more contents in a landing
page because there is no limitation for it. But you should be conscious on your
contents that how it will be judged by visitors. If you use difficult and
complicated contents on it, normally visitors will not be interested to read
through it as they are welcomed primarily to your Audience. Because 4% of visitors
online are idle and have enough time to read a story like Harry Putter. But most
of them have no enough time to read more and irrelevant contents on your page
rather than they will exist from your page without any action on your CTA
Button.
- Bulk Tusks in CTA
Most of certain page found with multiple tusks in their
page. So offering multiple tusks to do by a visitor is not bring a prospective
result rather than a negative effect on conversion. Because every visitor may
not interested to go through a several tusk to the final destination what they
like most. Make sure that you put a simple responsive form to your page.
- Non-identified Offer
If you want a visitor to kick his email and name on your
capture box, you should be aware about the 3 kinds of customer’s Journey like
as- Awareness, Consideration & Decision. Following them, you present a
clear offer in your page so that visitor can easily guess what your offer is
about and what visitor looking for? If you do this, your leads will be more
effective. So always, try to keep a valuable offer for them so that they can
feel their needs and your importance.
- Ugly View of Page
There are many landing pages not seem and look as much as professional.
Remember that you should focus your brand or services by your landing page. If
your page is not clear and professional to look it certainly can be guessed
that your brand is not enough famous and this attitude of a visitors can be a gap
of conversion on the foundation label of your presence. So make sure, you
created it with multiple qualities like as: Standard & Clear Headline &
Short Description of your Offer.
- Multi Colored and Ton
of Image
Be sure that your landing page built with the same
eye-catching color as you have in your website particularly seen your brand’s
logo. Do not use too much color in your page as a standard one student draw in
notebook. Light green, light orange & Sky blue is the most rated favorite color
for any Audience your target. Make sure that your page has no bulk image or
logo. Because it make feels of dilemma to a visitor to understand what did you
mean actually by the images and which one your current offers.
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