1.Choose the right platform: Keep in mind that Instagram is image-led, while over half of Facebook users watch video on the platform. In a recent study, 46% of consumers say they’ve made a purchase as a result of watching a brand video on a social network.
2.Stay fresh: Constantly refresh your social commerce content, being mindful that it’s about quality not quantity. One to two posts a day is enough on Facebook or Instagram, but do create a plan to keep yourself on track.
3.Maximise the benefits: One product can go a long way on social commerce by using different camera angles and showing multiple styles or colours.
4.Make it easy: Tag products in Instagram posts, making key information such as pricing and product descriptions accessible with a single tap.
5.Words + pictures: Instagram looks to be all eye candy, but it also holds the capacity to tell a powerful story in an 87-character caption. Practice makes perfect.
6.Stay connected: Be sureto interact with new followers. Like their posts. Leave comments. Your engagement with your followers drives engagement back to your brand.
